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Leading Online Lender, Quicken Loans, Chooses The Loan Page; Expands Relationship With Aegis; Experiences Double-Digit Revenue, Lead Volume, Customer Growth

SAN FRANCISCO, May 17 /PRNewswire/ -- The Loan Page (TLP), an established leader in the online customer acquisition and lead aggregation industry, today announced Quicken Loans Inc., the nation's largest online mortgage lender, has selected the company to generate pre-qualified customer leads and instant access to its products via the TLP website http://www.theloanpage.com/. Quicken Loans is the latest top-tier lender to join The Loan Page's rapidly-expanding network, which has added four top-tier lenders per month in 2005.

With The Loan Page, lenders are able to leverage the strength of the company's innovative technology platform and cutting-edge online marketing methodology to make it simple for consumers to find the most appropriate lenders, types of mortgages and rates available. By offering one of the deepest and most diverse lending networks in the industry, The Loan Page enables consumers to reduce the time they spend gathering data to obtain the best loan possible. TLP connects consumers directly with lenders that match their specific needs and requirements.

"The Loan Page makes it easy for consumers find a new mortgage," said Bryan Stapp, vice president of Marketing for Quicken Loans. "The Loan Page's web site is easy to use with a very simple form and lots of helpful information and tools to help consumers get matched with a reputable lender."

Rapidly Growing Customer Base Yielding Results for Lenders

With this announcement, The Loan Page's lending clients will significantly increase their volume of web-based leads. The Company's comprehensive solution will ensure the percentages of closed loans continue to improve thanks to its unique lead sourcing, thorough filtering and assignment process. In addition, TLP enables lenders to target a more diverse range of customers nationally with its expanded state licenses base and network of partners with leading online brand properties. The company is currently scheduled to hold licenses in 30 states throughout the country by the end of May 2005.

"Aegis has had a long-standing relationship with The Loan Page," said Forrest P. Young, vice president of top-tier lender, Aegis. "As a result of working together, Aegis has reaped the benefits of The Loan Page's strategic marketing initiatives to target pre-qualified customer leads via the Internet. The Loan Page quickly and easily offers consumers the ability to match their specific needs with the right lender. In a cost-effective, well-executed manner, this has translated into the right types of prospects that are driving incremental revenue for our business. The Loan Page is a highly effective business partner for Aegis," added Young.

"The Loan Page has seen a dramatic increase in consumer, lender and partner adoption of online customer acquisition tools," said Kevin Akeroyd, CEO of The Loan Page. "Leveraging our technology, lenders and partners are adding to their bottom lines as easily as consumers are cutting their mortgage costs. As a result, the company is experiencing double-digit growth rates. With the addition of major lenders such as Quicken Loans, expanding our relationship with clients such as Aegis, and the rapid expansion of our partner network, we are confident that The Loan Page will continue to capture the lion's share of growth in this market."

About The Loan Page

Founded in 1997, The Loan Page is one of the most tenured Internet mortgage lead generation firms in the United States. The Company's unique product offering has been proven effective and beneficial for both the borrower and the mortgage professional and has enabled it to grow rapidly and profitably while pursuing its mission of becoming the most cost-effective marketing solution available for the mortgage industry. Since inception, The Loan Page has transmitted over $50 billion in mortgage loan quote requests and has served hundreds of clients nationwide. The Company's web address is http://www.theloanpage.com/ and can be reached via email at sales@theloanpage.com.

About Quicken Loans Inc.

Quicken Loans Inc. consists of the Quicken Loans online lending site and the Rock Financial brick-and-mortar branch system in Southeast Michigan. Quicken Loans is the nation's largest online lender. The http://www.quickenloans.com/ website has been named a "Best of the Web" lending site by Forbes, Money and PC Magazines. Rock Financial ( http://www.rockfinancial.com/ ) is Michigan's largest mortgage company. Quicken Loans Inc. was ranked #12 on FORTUNE Magazine's list of the "100 Best Companies to Work for in America" in 2005.

CONTACT: Simona Irwin of MSR Communications, +1-415-819-4369, or simona@msrcommunications.com, for The Loan Page

Web site: http://www.quickenloans.com/

Web site: http://www.rockfinancial.com/

Web site: http://www.theloanpage.com/